---
title: "London Focus 2026: Design, Reinvention, and the Stories That Endure"
description: See highlights from London Focus 2026 as Philip Bershad discusses reinvention, longevity, and family business, while Phillip Jeffries kicks off its 50th anniversary book tour with the London signing of Phillip Jeffries Walls.
image: https://blog.phillipjeffries.com/hubfs/LondonTeamDesignFocus.png
---
[](https://blog.phillipjeffries.com)
[What's New](https://blog.phillipjeffries.com) [About Us](https://blog.phillipjeffries.com/topic/about-us) [Eco](https://blog.phillipjeffries.com/topic/eco) [Inspo](https://blog.phillipjeffries.com/topic/inspiration) [Press](https://blog.phillipjeffries.com/topic/press) [Artisanship](https://blog.phillipjeffries.com/topic/artisanship) [The Hang®](https://blog.phillipjeffries.com/topic/the-hang)
**Get the latest updates, news, and inspiration delivered straight to your inbox.**
September 25, 2026 | [Book](https://blog.phillipjeffries.com/tag/book)
# London Focus 2026: Design, Reinvention, and the Stories That Endure
*Some conversations stay with you long after the event ends.*
From industry insights to our first international book signing, see highlights from a memorable week in London.
At this year's London Focus, designers gathered to explore the ideas shaping the future of the industry, from creativity and reinvention to the challenge of building brands that endure. For Phillip Jeffries, the week carried special significance, marking the first stop on our 50th anniversary book tour and the London celebration of *Phillip Jeffries Walls*.
## What Does It Take to Stay Relevant for 50 Years?
The festivities began on Monday with a keynote conversation on the Design Centre Main Stage. Moderated by Ben Spriggs, Editor-in-Chief of *ELLE Decoration*, the panel brought together Philip Bershad, Co-CEO of Phillip Jeffries; Linda Morey-Burrows of MoreySmith and Studio Morey; and Martin Waller of Andrew Martin. Together, they explored "Evolution, Reinvention and Renewal," considering how established brands can remain relevant, reach new audiences, and move confidently into the future without losing sight of what made them distinctive in the first place. For fifty years, Phillip Jeffries has continued to evolve through a shared commitment to craftsmanship, innovation, and the transformative potential of wallcovering.
## Inside *Phillip Jeffries Walls*
Following the panel, guests gathered for a signing of *Phillip Jeffries Walls*, our new book celebrating five decades of design. Featuring extraordinary interiors by more than 120 leading designers, the book explores the history of Phillip Jeffries and the creative possibilities of wallcovering through the spaces and stories that have shaped our journey.
## The Next Chapter
On Tuesday, the conversation continued inside the Phillip Jeffries London showroom with *Built to Last: The Secrets to Growing a Family Design Business*. Moderated by Claire German, CEO of Design Centre Chelsea Harbour, the discussion paired Philip Bershad with designer Staffan Tollgård. Together, they explored the realities of building enduring family businesses, from navigating family dynamics to recognizing individual strengths and creating a vision that can grow across generations.
That idea of longevity felt especially resonant as Phillip Jeffries entered its next chapter. Much has changed since the company began, but the belief at its center remains the same: walls are not merely a backdrop. They carry texture, character, and meaning. They reflect the hands that make them and the imaginations of the designers who bring them to life.
London marked a meaningful first chapter of our book tour! As *Phillip Jeffries Walls* continues its journey around the world, we look forward to sharing more stories and celebrating 50 years of making walls worth talking about.
### About Phillip Jeffries:
What began in 1976 as a family-founded business with just ten grasscloths has evolved into a global design force. Phillip Jeffries wallcovering can be found in the world’s leading fashion houses, luxury hotels, corporate headquarters, and private and celebrity residences, with clients including Cartier, Dior, and Four Seasons. Distributed in more than 100 countries and flagship showrooms in New York, London, Paris, and Singapore, the company has become synonymous with innovative design, exceptional service, and the fastest delivery in the industry. Still family owned and operated, Phillip Jeffries stays true to its purpose of making the world more beautiful, one wall at a time. For more information, visit[PHILLIPJEFFRIES.com](https://www.phillipjeffries.com/?utm_source=hubspot&utm_medium=blog&utm_campaign=none&utm_term=phillip-jeffries)
**Tags:** [Book](https://blog.phillipjeffries.com/tag/book),[The Phillip Jeffries Walls Book Tour](https://blog.phillipjeffries.com/tag/the-phillip-jeffries-walls-book-tour)
**Share:**
## You may also like...
[](https://blog.phillipjeffries.com/phillip-jeffries-walls-design-chicago)
[Book](https://blog.phillipjeffries.com/tag/book)
#### [Design Chicago: Bringing Phillip Jeffries Walls to the Midwest Design Community](https://blog.phillipjeffries.com/phillip-jeffries-walls-design-chicago)
**[Read more](https://blog.phillipjeffries.com/phillip-jeffries-walls-design-chicago)**
[](https://blog.phillipjeffries.com/inside-phillip-jeffries-walls-design-styles)
[Book](https://blog.phillipjeffries.com/tag/book)
#### [Inside Phillip Jeffries Walls: 250 Rooms, Infinite Inspiration](https://blog.phillipjeffries.com/inside-phillip-jeffries-walls-design-styles)
**[Read more](https://blog.phillipjeffries.com/inside-phillip-jeffries-walls-design-styles)**
[](https://blog.phillipjeffries.com/book)
[Featured](https://blog.phillipjeffries.com/tag/featured)
#### [Introducing Our Debut Book](https://blog.phillipjeffries.com/book)
**[Read more](https://blog.phillipjeffries.com/book)**
Top
The world’s leader in natural, textured
& specialty wallcoverings
Exclusively to the Trade [(973) 575-5414](tel:973-575-5414) · [Privacy](https://www.phillipjeffries.com/privacy) · [Legal](https://www.phillipjeffries.com/legal) · [Terms](https://www.phillipjeffries.com/terms) · [Do not sell my info](https://www.phillipjeffries.com/pdf/CCPA_Web_Form_Do_Not_Sell.pdf)
© 2026, Phillip Jeffries. All Rights Reserved.
```json
{
"@context" : "https://schema.org",
"@type" : "BlogPosting",
"author" : {
"@type" : "Person",
"name" : "Phillip Jeffries",
"url" : "https://blog.phillipjeffries.com/author/phillip-jeffries"
},
"dateModified" : "2026-10-02T01:48:24.037Z",
"datePublished" : "2026-09-25T09:15:00.000Z",
"headline" : "London Focus 2026: Design, Reinvention, and the Stories That Endure",
"image" : [ "https://blog.phillipjeffries.com/hubfs/LondonTeamDesignFocus.png" ],
"mainEntityOfPage" : {
"@id" : "https://blog.phillipjeffries.com/phillip-jeffries-walls-book-tour",
"@type" : "WebPage"
},
"publisher" : {
"@type" : "Organization",
"logo" : {
"@type" : "ImageObject",
"url" : "https://blog.phillipjeffries.com/hubfs/Phillip-Jeffries-logo_black.png"
},
"name" : "Phillip Jeffries"
}
}
```