---
title: "London Focus 2026: Design, Reinvention, and the Stories That Endure"
description: See highlights from London Focus 2026 as Philip Bershad discusses reinvention, longevity, and family business, while Phillip Jeffries kicks off its 50th anniversary book tour with the London signing of Phillip Jeffries Walls.
---

[Behind the Design | Phillip Jeffries](https://blog.phillipjeffries.com)

# [London Focus 2026: Design, Reinvention, and the Stories That Endure](https://blog.phillipjeffries.com/phillip-jeffries-walls-book-tour)

 Written by [Phillip Jeffries](https://blog.phillipjeffries.com/author/phillip-jeffries) | Sep 25, 2026, 9:15:00 AM

From industry insights to our first international book signing, see highlights from a memorable week in London.

At this year's London Focus, designers gathered to explore the ideas shaping the future of the industry, from creativity and reinvention to the challenge of building brands that endure. For Phillip Jeffries, it marked the first stop on our 50th anniversary book tour in celebration of *Phillip Jeffries Walls*.

 

The festivities began on Monday with a keynote conversation on the Design Centre Main Stage. Moderated by Ben Spriggs, Editor-in-Chief of *ELLE Decoration*, the panel brought together Philip Bershad, Co-CEO of Phillip Jeffries; Linda Morey-Burrows of MoreySmith and Studio Morey; and Martin Waller of Andrew Martin. Together, they explored "Evolution, Reinvention and Renewal,"  and how established brands can remain relevant, reach new audiences, and move confidently into the future without losing sight of what made them distinctive in the first place. For us, this means continuing to evolve through a shared commitment to craftsmanship, innovation, and the transformative power of wallcovering.

Following the panel, guests gathered for a signing of *Phillip Jeffries Walls*, our new book celebrating five decades of design. Featuring extraordinary interiors by more than 120 leading designers, the book explores the history of Phillip Jeffries and the creative possibilities of wallcovering through the spaces and stories that have shaped our journey.

On the following day, the conversation continued inside the Phillip Jeffries London showroom with *Built to Last: The Secrets to Growing a Family Design Business*. Moderated by Claire German, CEO of Design Centre Chelsea Harbour, the discussion paired Philip Bershad with designer Staffan Tollgård. Together, they explored the realities of building enduring family businesses, from navigating family dynamics to recognizing individual strengths and creating a vision that can grow across generations.

That idea of longevity felt especially resonant as Phillip Jeffries entered its next chapter. Much has changed since the company began, but we still believe walls are more than a backdrop. They carry texture, character, and meaning. They reflect the hands that make them and the imaginations of the designers who bring them to life. 

London marked a celebratory first chapter of our book tour! And as *Phillip Jeffries Walls* continues its journey around the world, we look forward to sharing more stories and celebrating 50 years of making walls worth talking about.

 

 

[View full post](https://blog.phillipjeffries.com/phillip-jeffries-walls-book-tour)

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