Introduction of a new product category included original storytelling, email campaign, advertisements, direct mailers, promotions and product descriptions.
PJ Color Splash™ is Phillip Jeffries largest introduction of colorful wallcovering! From dreamy blues and calming greens to vibrant reds and pinks, this colorful wallcovering is available on a beautiful, textured wallcovering ground.
Collection Highlights:
- PJ Color Splash™ features 72 SKUs
- It is made to order, with just at 1-2 week lead time.
- The panels are 36 inches wide and trim to 34 inches.
- The bolt size is 24 yards, but the minimum is just 12 yards with increments of 4 after the minimum is met.
- It is a seaming level 2 because it has a slight horizontal texture with very minimal paneling.
- The entire range of hues are all colorfast and made to last!
Phillip Jeffries PJ Color Splash™ Promotional Video
Storytelling Highlights
"It makes me so happy to see all this color!" said Tara Van Lunen, PJ's Design Director. "It is truly a limitless array of colors that are available on a paper grasscloth texture. PJ COLOR SPLASH™ is perfect if you have a client seeking a fashion color."
Campaign Messaging
You could say we’re a 'colorful' bunch.
A Hue’s Hue Of Our Favorite Colors
Branding Photography
PJ Color Splash™ comes in your choice of shade. Here are some of our very (many) colors!
This collection tested Good to Excellent in terms of color fastness, which means it will hold up really well and maintain its vibrant color over time. This is an important because some natural wallcoverings do tend to fade and oxidize over time.
Spring 2023 Branding Collateral
We are excited to bring the design community closer to the vast array of natural, textured, and specialty wallcoverings offered by Phillip Jeffries. Our campaign showcased a rainbow of primary colors that are woven throughout, creating a vibrant and impactful presence. These colors possess a distinct personality, with contrasting tones that make a bold statement.
Phillip Jeffries Print Advertisement
Phillip Jeffries Email 1
Phillip Jeffries Email 2
Phillip Jeffries Printed Notecard: Front & Back
Phillip Jeffries Candy Treats
Phillip Jeffries Client Mailer