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Our PJ Promise | 300K+ Trees And Still Planting

Phillip Jeffries is planting a lasting legacy.

Our PJ Promise | 300K+ Trees And Still Planting

Happy Arbor Day! At Phillip Jeffries, we are working toward a goal of planting 1 million trees.

Through our partnership with the Arbor Day Foundation, we have already planted more than 300,000 trees! Thank you for helping us make this goal a reality with our 1 to 1 program! This means that for every order placed, we plant a tree. 



It’s our promise to you, and to the planet, that our environment is a priority. We hope to inspire a more beautiful world one wall—and one tree—at a time. Thank you for helping us reach this milestone!

Planting A Lasting Legacy Around The World

From the Caribou Wilderness in California to a Tarsier sanctuary in the Philippines and the rainforests of Madagascar, Phillip Jeffries has been planting all over this great planet. We work with the Arbor Day Foundation to choose locations where we may have the greatest impact. We're proud of this partnership and look forward to many more greener forests in the years to come. 


Together, we've completed these projects and made lasting impacts.


Below is an image of the Klamath National Forest where we planted 100 trees in an acre of land where multiple fires had deforested substantial acreage across the forest. We completed this project in 2019 and had a positive impact on 13 species of wildlife who live in this area. This project planted trees on acres where seed sources were minimal due to the fires' intensity. These efforts helped restore areas of the forest that would have otherwise struggled to regenerate on their own without external intervening.



We worked to restore deforested land within the rainforest of the Mt. Matutum Protected Landscape and Tarsier Sanctuary in Mindanao, Philippines. The trees that were planted were designated to provide habitats to many endangered species and bring back biodiversity. Wildlife species that rely on this critical ecosystem's survival include Philippine tarsier, Philippine flying lemur, Mindanao Hornbill, Mindanao Lorikeet, Mindanao horned frog, and Philippine slender toad. A total of 6,000 native trees belonging to 12 different species were planted from May to July of 2020 with the help of members of the local communities.


In September of 2018, North Carolina was hit by Hurricane Florence. With it came flooding off the Cape Fear River that destroyed young forest trees in Bladen Lakes State Forest. This project replanted forest areas affected by flooding, restored critical habitat for area wildlife and cover for close wildlife food plots, and ensured that new forest plantings can withstand potential future flooding events. We planted 3,780 trees within 7 acres and stopped more than 89,615 gallons of water runoff. 



Currently Planting In: Georgia
Area: 23 Acres
Pledge: 13,557 trees planted
Purpose: Reduce forest fragmentation and support endangered and threatened wildlife like the red-cockaded woodpecker, eastern indigo snake, and gopher tortoise.
Partners: The Nature Conservancy
Why? Early settlers gradually began clearing the forests away for agriculture and lumber around 400 years ago.


2023 Future Planting Plans: Africa

Senegal and Mali
Pledge: 3,000 trees
Purpose: Support the natural ecosystem but also provide more stable sources of food and income for farmers.
Why? Both Senegal and Mali face significant problems with poverty, hunger, and deforestation. Our efforts in these African countries focus on working directly with farmers and farmer groups, educating them on agroforestry approaches and helping them plant trees on their land.  

Madagascar Rainforest Rescue 

Area: 1 acre 
Pledge: 3,000 trees planted
Purpose: Creating habitat for endangered lemurs. 
Partners: Omaha’s Henry Doorly Zoo and Aquarium and the Madagascar Biodiversity Partnership 
Why? Reversing the destruction of forest habitat that is home to critically endangered wildlife species found nowhere else on Earth.


Just Completed: MICHIGAN
Michigan State Forests and Good Neighbor Authority 
Area: 10 acres 
Pledge: 9,029 trees 
Purpose: Improved habitat for a wide variety of wildlife including deer, turkey, grouse, and the Kirtland’s warbler.
Partners: Good Neighbor Authority agreement with the USDA Forest Service and the Michigan Department of Natural Resources
Why? These forests were heavily logged in the late 1800s, and statewide conservation efforts have been focused on bringing public lands back to their natural state.

Michigan State Lands 
Area: 8 acres 
Pledge: 6,926 trees 
Purpose: Improved habitat for a wide variety of wildlife and ecosystem services including carbon sequestration and water filtration.
Partners: Michigan Department of Natural Resources and The Arbor Day Foundation.
Why? These forests were heavily logged in the late 1800s, and statewide conservation efforts have been focused on bringing public lands back to their natural state. This project replanted lost stands of native Jack pines and red pines to help return the area to its natural state.

Use a hashtag, plant a tree! From April 23-28, The Arbor Day Foundation will plant a tree for each Instagram, Twitter, or Facebook post with #ArborDay (up to 100,000 trees). 


Want To Learn More? 
Explore more eco-friendly decorating tips and learn more about our green initiatives here!

About Phillip Jeffries:

Now in its fourth decade, Phillip Jeffries has emerged as the industry leader in natural, textured and specialty wallcoverings. A manufacturer and importer of unique and fine quality textured wallcoverings, the company was founded in 1976 with just 10 grasscloths. From the humble beginnings of the family garage, Phillip Jeffries now stocks more than 1,000 ready-to-ship wallcoverings in their 60,000+ square foot headquarters. Working hand-in-hand with skilled artisans, Phillip Jeffries creates the design world's most beautiful and sought-after wallcoverings. For more information,