Our 2025 Impact Report

A Global Footprint, One Forest at a Time
The 2025 Impact Report highlights 24 total reforestation projects, representing 482,110 trees planted and 1,004 acres restored across diverse landscapes. Each project responds to a specific environmental need from rebuilding forests lost to wildfire, strengthening watersheds, or restoring habitats essential to biodiversity.

In Oregon, long-term restoration continues in the aftermath of the Bootleg Fire, one of the largest wildfires in the state’s history. Multiple phases of replanting efforts aim to restore native forestland and rebuild wildlife habitat within the Klamath Falls Basin, an area vital to biodiversity and nesting bald eagles. 

In the Florida Panhandle, reforestation following Hurricane Michael focused on restoring working forests critical to both local ecosystems and regional economies. Without targeted support, many private landowners would not have been able to replant at scale. 

Further south, longleaf pine restoration projects in Georgia address the dramatic loss of a species that once covered much of the southeastern United States. Today, longleaf pine occupies less than three percent of its original range, impacting hundreds of species that depend on the ecosystem. These efforts help reestablish resilience where it has been lost. 

The report also reflects Phillip Jeffries’ global perspective on environmental stewardship. In Senegal, agroforestry initiatives focus on working directly with farmers—supporting climate‑smart land management and food security by integrating trees into agricultural systems. In Madagascar, reforestation projects help rebuild rainforest canopy critical to endangered lemur species found nowhere else on Earth, while simultaneously engaging local communities in long-term stewardship. From Southeast Asia to Africa, these projects recognize that environmental restoration and community resilience are inseparable.

Why Measurement Matters
What distinguishes the work outlined in the 2025 Impact Report is not only its scope, but its transparency. Each project is evaluated using the Forest Priority Index, a framework that considers ecological value, environmental need, and community impact. This ensures resources are directed where they can do the most good bysupporting high‑priority forests while addressing broader challenges such as climate change, water quality, and biodiversity loss.

A Long View Forward
The 2025 Impact Report is not a milestone for Phillip Jeffries, it’s a checkpoint. It reflects decades of sustained effort and reinforces a commitment that continues to shape how we operate as a company. Through long-term partnerships and measurable action, we remain focused on growth that extends beyond interiors and into the landscapes that sustain us.

Because true impact isn’t fleeting. As we enter our tenth year in partnership with the Arbor Day Foundation, we are committed to cultivating even more impact season by season, forest by forest.