Phillip Jeffries at Design San Francisco

On October 18th at the San Francisco Design Center, Phillip Jeffries treated attendees of DesignSF's Fall Market to a lively keynote presentation that went behind the scenes of one designer's creative process making a custom wallcovering. 

The colorful adventure began with moderator Lindsey Shook, Editor in Chief, California Home + Design and esteemed panelists - AD100, ELLE Décor A-List designer and principal Madeline Stuart and Philip Bershad, President of Phillip Jeffries, as they pulled back the curtain and share Madeline’s design inspiration and Phillip Jeffries’ expansive candy factory of limitless wallcovering.

See all the ways this brilliant duo consistently spurs their imaginations to create incredible design time and time again. Follow along as we recap the event and share the magic behind the creative process.

Where do top brands and designers get their inspiration from?
Great question! As the story goes, Madeline's father was director and documentarian, Mel Stuart, whom she persuaded to make a movie about her favorite book, Charlie and the Chocolate Factory. Madeline starred in the movie and was a part of the creative process from beginning to end. She was even dubbed “Children’s Supervisor of Production.”If You Can Imagine It, We can Create It
Madeline created a wallcovering inspired by the Willy Wonka movie with Phillip Jeffries Pure Imagination® program. The flowers and purple colors are inspired by Willy's office as seen at the end of the movie. 

 Willy Wonka's Golden Ticket
A few lucky guests found a golden ticket under their seat and a third in the showroom! The tickets included a gift certificate for use at PhillipJeffries.com.