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Flourish Wallcovering Wins IIDA/HD Expo Product Design Award

Phillip Jeffries is thrilled to be acknowledged with this prestigious award.

Flourish Wallcovering Wins IIDA/HD Expo Product Design Award

Flourish, an elegant Phillip Jeffries wallcovering from the new Summer 2024 collection, won an award at HD Expo Las Vegas.

We're thrilled to announce Phillip Jeffries was awarded the IIDA/HD Expo Product Design Award in Applied Finishes and Materials Wallcoverings for our new Flourish collection.  This chic new collection uses the latest laser-cut technology to create the perfect scenic setting on authentic wood veneer wallcovering. Thank you to IIDA and the entire design community for their continued support! 

HD EXPO 2024
The HD Expo + Conference is the largest hospitality event of its kind in the country, showcasing the latest products, services, and innovative developments from the industry’s leading manufacturers. This year's event was at Mandalay Bay in Las Vegas.

The Product Design Awards is an esteemed competition that recognizes products that excel in seven different criteria, including aesthetics, cost and value, design innovation, environmental responsibility, need, technical advancements, and usage. Entries were evaluated by a panel of distinguished design industry experts including Rottet Studio Principal and Design Director, Chris Evans; HOK Principal and Practice Leader, Kelly Lott; and BRPH Chief Design and Creative Leader, Cristi Moore, IIDA.

President Philip Bershad stands in front of an installation of Flourish at the Phillip Jeffries HD Expo booth.

Winner in the category, Applied Finishes and Materials, Wallcoverings

An enchanting scene on wood veneer wallcovering transports you to a serene garden landscape where majestic birds rest among climbing botanicals and floating butterflies. The metallic leaf flora and fauna add elements of dimension and glamour. This elegant design uses the latest laser-cut technology to create the perfect scenic setting on authentic wood veneer wallcovering. Artisans hand place authentic metallic leaf for a luxurious, large-scale mural with incredible color, dimension, and texture for your walls. SHOP OR SAMPLE FLOURISH HERE


Thank You
Thank you to everyone who visited Phillip Jeffries at the HD Expo Las Vegas!
If you ordered samples during your visit, they are already on their way. We hope to see you again soon!HDEXPO_E05_24_TopImage


Want to see what design won last year? Click here

About Phillip Jeffries:

Now in its fourth decade, Phillip Jeffries has emerged as the industry leader in natural, textured and specialty wallcoverings. A manufacturer and importer of unique and fine quality textured wallcoverings, the company was founded in 1976 with just 10 grasscloths. From the humble beginnings of the family garage, Phillip Jeffries now stocks more than 1,000 ready-to-ship wallcoverings in their 60,000+ square foot headquarters. Working hand-in-hand with skilled artisans, Phillip Jeffries creates the design world's most beautiful and sought-after wallcoverings. For more information,